One Academy

Financial Education Branding

EXECUCOMM embarked on a strategic branding project on behalf of One Academy. Research suggested that with traditional education having varied perspectives we had to initiate a concept that would resonate effectively with varied audiences.

One Academy is a financial education training and fundamental institution delivering best in class financial training domestically, regionally and internationally.

EXECUCOMM commenced conducting numerous focus groups and workshops to identify different brand audiences, adult learners as well as existing participants that attend traditional education schools.

A forward-thinking aspect of this project was to create a visual identity offering adaptability, innovation and be recognizable to partner with many different brands.

The Brand Identity

The monogram logo was especially created to illustrate the transformational deliverability of the institution. The logo was grounded into a robust system by manipulating the number one from a creative vantage point. Each modification of the logo was particularly intentional to portray the establishment as fun, modern, relatable, and highly productive. The overall look and feel showcases the institution as an inspiring learning platform where participant success is at the forefront of the proposition. The distinct monogram performs as a unique take on modern day education understanding the dynamic of online learning capabilities. Colours were specifically used to speak to many different categories of their suite of solutions as well as communicate with a wide range of audiences.