In-Depth Drilling

Rebrand & Website

Working alongside the ambitious team at In Depth Drilling Solutions, we began establishing a distinctive brand proposition and brand identity that led the way for one of the industry’s leading and growing intelligent training facilities. As a recognized leader, In-Depth developed the expertise to blaze the trail withing a phenomenally evolving space. To achieve this, our client would require us to provide an assertive and strategic new identity that stood out within an occupied market.

Research & Strategy

Understanding our client’s diverse language and culture assisted in a collaborative and efficient working atmosphere enabling us the luxury for creative freedom. We worked with the team’s executive to ascertain their short, medium and long terms goals as well as internal and external language to develop messaging and content.

Brand Wordmarque & Icon

The wordmarque featured an identifiable customized emblem incorporating the industry’s marking accompanied by a less intimidating font communicating experience and stability, uniformed structure as well as the ability to reach a diverse target market. Attention was paid to the detail of the overall brand with soft edges to depict a very intimate experience with their clients. Overall icon represents In-Depth’s core values and their continued passion for the seamless delivery of their managed solutions.

Visual Identity

Overall brand Identity communicated the strong and diverse nature of their core values. Symbols were orchestrated through brand imagery to highlight the areas that bespoke solutions and augmented training can transform business processes and support.

Brand Application

Communicating a new visual identity withing a comprehensive set of guidelines was paramount to ensuring consistency of our deliverables. There was also a requirement to create a suite of branded applications, including brand patterns, stationery design, workforce wear, vehicle patterns, social media templates and company profile.

The Online Experience

The new In-Depth website would play an important role in generating business leads across the globe and well as needed to facilitate a full, integrated learning management platform and e-commerce suite for their students and clients. It was crucial we managed a balance of practical and effective with an aesthetically pleasing persona. We incorporated subtle transitions to create an engaging user experience to reinforce a true value proposition.